James Dixon was hired in August 2013 as the assistant athletics director for media relations, and will serve as the primary contact for Lamar football, men's basketball and men's and women's golf. Dixon comes to Lamar from Nacogdoches, Texas where he spent the previous 12 seasons working in the Stephen F. Austin media relations office.
Dixon was hired as the SFA assistant director of media relations in July 2001, and was promoted to director of the office four years later. During his time in Nacogdoches, he served as the primary contact for the football, women's basketball, volleyball, golf, tennis and track and field teams, while also serving as the radio play-by-play voice for the Ladyjack basketball team.
During the 2010 football season, Dixon organized the campaign to help quarterback Jeremy Moses receive the Walter Payton Award - recognized as the FCS' version of the Heisman Trophy. It marked the first time in conference history that a player from the Southland had received the honor. In addition to Moses, Dixon has also coordinated the All-America campaigns for NFL draftees Dominique Edison (Tennessee Titans, 2009) and Jabara Williams (St. Louis Rams, 2011).
During the 2006 and 2007 seasons, Dixon took on the role of radio play-by-play for the Lumberjack baseball team, and has also served as a host for the Lumberjack Sports Weekly television show.
Dixon came to SFA after spending five years with the sports information office at Northern Arizona. During his time in Flagstaff, he served as the secondary contact for football, and was the primary media contact for the NAU men's basketball team during their run to the 2000 NCAA Championship tournament. While in Flagstaff, Dixon assisted in the campaign for the 1996 Walter Payton Award winner Archie Amerson.
The 1996 NAU graduate is a member of CoSIDA.