Tic Price, who possesses more than a quarter-century of basketball coaching experience, started in his new role as athletics coordinator at Lamar in the summer of 2011 after three years as an assistant men's basketball coach at LU.
As athletics coordinator, Price will spearhead Lamar's efforts to reach out to the Golden Triangle community. One of the first programs Price institutedis KARE (Kids Achieve, Read and Excel). The program is designed to motivate students in the Beaumont Independent School District to read more in order to excel in the classroom.
Price is also overseeing a partnership between Lamar athletics and the Beaumont Independent School District's Afterschool Centers on Education Program.
Before accepting his new position, Price was a basketball coach for 30 years, including 10 as a head coach, with nine combined NCAA and NIT appearances to his credit. He has taken four different teams to postseason play.
Additionally, he has mentored more than a dozen players who went on to successful professional careers with both the NBA and USA Basketball, including Earl Barron, Chauncey Billups, Keith Booth, Earl Boykin, Bimbo Coles, Austin Croshere, Andre Miller, Brad Miller, Brevin Knight, Wesley Person, Paul Pierce and Gerald Wilkins.
Southland Conference followers may remember Price from the six seasons he spent on the staff at McNeese State, including five as the head coach.
During the 2000-01 season, he was the associate head coach for a team that went 22-9, produced the best turnaround in the NCAA and a nation-leading 17-game conference winning streak, won the SLC title and played in the NIT.
A year later, Price took over as head coach and led the Cowboys to a 21-8 record, the SLC regular-season and tournament titles and a berth in the NCAA Tournament.
McNeese went 74-68 in his tenure as the head coach from 2001-06.
Price went to McNeese following three years as the head coach at New Orleans and two as the head coach at Memphis. He went 30-27 at UM as the Tigers reached the second round of the NIT with a 17-12 mark in 1997-98, his first year.
His time in New Orleans marked his first career head coaching job and saw the Privateers win 20 games each season with a trip to the NCAA Tournament as a No. 11 seed in 1996 and an NIT bid in 1997. He set the Sun Belt Conference
career record for winning percentage in league games (.759) and collected a record 22-consecutive conference home victories.
UNO set a school record with 167 3-pointers in 1994-95, then topped that mark with 189 a year later. His teams also led the Sun Belt Conference in field goal percentage defense all three years he was there.
As a head coach, he has won 10 different coaching honors including Southland Conference Coach of the Year, Sun Belt Conference Coach of the Year, Louisiana Sports Writers Association Collegiate Coach of the Year and NABC District 8 Coach of the Year.
He has been involved in basketball for more than half of his life. He spent 14 years as an assistant coach at Roanoke College, Tennessee-Chattanooga, Virginia Tech, Old Dominion and Auburn.
Price is a native of Danville, Va., and played collegiately at Virginia Commonwealth and Virginia Tech. He received his bachelor's degree in education from Virginia Tech in 1979.
He is married to the former Jamie Lynn Simms, and the couple have two children - a son, Ryan, who played for his father at McNeese State and is currently an assistant coach at Southern University, and a daughter, Chanel.
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